Creative leadership, content design, and UX strategy at scale
Hi, there.
I champion teams, design content, connect dots, and develop strategy that delivers.
My E2E content career has spanned merchandising, in-product, front-of-site, AI tooling, advertising, and media. Wholly customer-obsessed, because when our customers win, we all win.
Currently serving everyday entrepreneurs at GoDaddy as Director of UX, Design Strategy, and Content Design, four years and counting.
Three years leading content ecosystems for Intuit, maker of QuickBooks, TurboTax, CreditKarma, and MailChimp.
Twelve years with Oprah as a co-producer for The Oprah Show, Oprah’s Book Club, and Super Soul Sunday.
Three years with Tribune Publishing leading teams to design and produce branded content strategies for brands like Nestlé Waters, Walgreens Beauty, FX, Jewel-Osco, Infiniti, Michelob Ultra, and Menards.
Winner of one Cannes Lion Grand Prix, two global Emmys, as well as a few Gracies, Digiday, INMA, and Communicator awards.
I’m a Trekkie, a puzzler, and a longtime marathoner. Running is The Worst, and I can’t really swim, so it makes sense that I am also a triathlete.
Sitting still has never been my forte. Say hi!
Available for consulting, speaking engagements, and workshops. To inquire, reach out to heather@heathermcg.com
Based in Chicago.