Your product has the potential to make a positive impact on your customers' lives, but only if you know how to tell the story well. What can your product do for your customer? Why is it special? Why does it matter? Anytime you take a product to market, you have to connect the dots between impact and meaning, and, that requires telling a story, a human story. This talk will cover the development of a flagship messaging framework, a story that motivates employees and customers alike, and 360-degree content design that sings.

Key Takeaways

• Product stories are human stories.

• You must be able to verbalize what your product can accomplish, how it works, and why it matters.

• Storytelling is a craft, but at work, it must be applied creative, driving impact.

• A powerful product story is told through a connected 360-degree content ecosystem.

• One product story, many dimensions.

In-house creative teams present unique opportunities and challenges for any brand, whether small, mid-level, or global in size. With increased ownership comes increased responsibility, and in the age of AI, the stakes have never been higher. This session covers how to design, staff, operate, and inspire an in-house creative team that wins awards, drives business impact, and is happy, to boot.

Key Takeaways

• Learn why running an in-house team like an agency does your team a disservice.

• Learn how to structure and staff for success.

• Learn the four vital principles of effective creative leadership.

• Learn how to operate at scale using AI tools and workflows.

• Learn how to empower a team to win, grow, and enjoy coming to work every day.

AI provides transformative tools to help creative teams create scale, drive impact, and achieve incredible excellence. However, many misuse its power only to take the team down the wrong road with greater speed. This session will cover the tools, processes, and mindset needed to make the turn successully. You’ll learn how to design an AI strategy that turns teams into creative powerhouses, all at the speed of AI.

Key Takeaways

• Develop an amplifier mindset

• Create accountability

• Validate results

• Integrate workflows

• Innovate team collaboration

Heather is the co-founder and co-host of Thirsty: the Podcast, a show with over 30,000 downloads over 92 episodes talking about dating, relationships, and life after divorce. As someone who has spoken to hundreds of other divorced women, Heather is uniquely positioned to personally connect to others who are working on their next chapter.

We are rarely more vulnerable than while in the throes of divorce. This fun but practical session covers how to reenter the post-divorce dating waters with success after years spent out of the dating pool. From navigating apps to in-person, dumpster fire dating to real relationships, this talk covers it all so that the audience can navigate the confusing world of post-divorce dating and create their best second chapter.

Key Takeaways

• Dating isn’t a numbers game, after all

• Use the Relationship Mixing Board to assess where you’re at with your dates

• How to use apps to your best advantage

• Why “if he wanted to, he would” is all wrong

• The critical superpower all divorcées need

Everyone’s got a podcast these days! Learn how to stand out in a sea of shows no matter what your budget. This session talks about how to develop an effective show premise, production, and promotion. From microphones to booking, scripting, editing, and social media, this talk has you covered.

Key Takeaways

• Creating a messaging framework

• The power of intention in storytelling

• Defining show moments that resonate

• How to book powerful guests

• Production processes and tools that make you look and sound great

• Creating a multi-channel platform for promotion